LYON — 2018
A NEW IDENTITY FOR THE BOCUSE D'OR
— CONTEXT —
The Bocuse d’Or, which is reputed to be the most prestigious international cooking contest, is an emotionally charged event built on values such as excellence and know-how, which are expressions of the contest's soul. The Bocuse d’Or is held against the backdrop of an increasingly competitive and innovative gastronomic landscape. GL Events calls upon TETRO to create a new visual identity for the Prize.
— BRIEF —
Create a new identity for the Bocuse d’Or and emphasise its contemporary properties, while at the same time shoring up its leadership position. Propel the brand towards modernity.
— CREATION —
TETRO emphasises the Bocuse d’Or's unique nature, showcasing the soul of the competition while rooting it in a modern and timeless setting. The food event’s new communication visuals combine tradition and innovation, which are the source of its strength and success. The typesetting is contemporary and impactful, mirroring the energy and creativity of the event. The famous portrait of Mr Paul Bocuse is depicted reversed out. He is the very soul of this gourmet event, which illustres "sir Paul" in this prestigious world.