Roissy CDG Airport, Air France Lounge, Terminal 2E gate L — Paris
PARIS | 2015
French Designer, Ora ïto hijacked top brands with his virtual Vuitton, Nike or even Bic products that instantly became global icons of the digital revolution.
'Ora-Ïto' is the brand name but his real name Ito Morabito is know for his talent but also for his provocative personality.
Archistorm, the architecture and design magazine published an article about TETRO IN SITU, the division of TETRO agency that focuses on integrating design and art piece into architecture and buildings. Please check out the article on TETRO IN SITU
2018 | CDG Paris
Image & Design - In Situ
As part of the global overhaul of their Business Lounge at Roissy-CDG airport in Paris, Air France called on the services of a creative hub consisting of TETRO and the SUPERBIEN design studio.
The goal was to intensify the company's vision of travel by creating high-end experience-based and immersive zones for the lounge’s thousands of daily users.
TETRO and Superbien designed and produced three tailor-made works that fit perfectly into the new lounge whose global renewal is being overseen by Brand Image.
PARIS | 12.02 > 15.02.2018
Artistic Direction – Artistic Installation
Première Vision commissioned the Tetro agency to help redesign one of the world’s biggest trade shows for fashion professionals. Ora Ito, who won the competition, who was asked to create a new stand and design concept for Première Vision, held from 13 to 15 February 2018 at the Paris Nord Villepinte Exhibition Centre.
Launch of Tetro In Situ to integrate artistic projects into the heart of architectural space.