TF1 PUBLICITÉ | PRESENTATION OF THE GROUP’S 2015-2016 PROGRAM SCHEDULE

— BACKGROUND —

Following the launch of One Data in March 2015, TF1 Publicité once again put its trust in Tetro to organise the presentation to advertisers of the TF1 Group’s program lineup on its free channels.

— ASSIGNMENT —

Create a distinctive concept that serves as a backdrop for all of the TF1 Group’s free channels while breaking the mould for this traditional event in order to create a sense of novelty.

— CREATION —

Tetro creates an event with a chic, refined concept and an elegant graphic identity. Based on an interplay of screens combining visuals and typography, this design concept provides a visual metaphor for the wealth of available programming and the diversity of the TF1 Group’s channels. A motion design version of this graphic identity is deployed throughout the evening, creating a dynamic and engaging environment. The staging echoed the evening’s graphic identity, using the space to its best advantage. The 800 guests are treated to a scenic design that highlighted TF1’s modernity and diversity through a multi-screen décor and the interplay of light bars.