TF1 PUBLICITÉ | LAUNCH OF ONE DATA

— BACKGROUND —

One Data, which is presented to TF1 Publicité advertisers and the press on 17 March 2015 in Paris, is a next-generation advertising service that combines the strength of television and traditional data with new data formats. TF1 Publicité calls on Tetro to create a visual identity for the One Data brand, produce a video clip and handle organization and art direction duties for the launch party.

— MISSION —

Illustrate the innovative nature and comprehensive scope of One Data.

— CREATION —

Tetro creates a dynamic graphic identity that was applied across the various communications media and also appeares in the scenic design for the launch event. To provide a graphic representation of the principle behind One Data, which integrates data and lifestyles, experience and research, Tetro’s staff tak their inspiration from the 1 in TF1 to create a dynamic and plugged-in connecting arrow. This graphic identity can also be seen in an energetic, pop-oriented motion design video and in the scenic design for the launch party.