ST-LAURENT-DU-VAR - 04.11.2014
Altarea Cogedim conducts a major expansion and renovation of the Cap 3000 shopping centre, one of France’s first, which opened in 1969.
Altarea Cogedim wants to preview the project to the press and local public officials in advance of MAPIC, the retail property trade show to be held in two weeks’ time.
The reveal, which includes public and private events, is held in several stages, including a press conference for some 50 journalists followed by a ceremony for 250 VIPs during which a model of the new design was unveiled. Measuring 3.5 metres long and hidden by a giant bubble during the speeches, the model underlines the scale of the Cap 300 renovation project. At the same time, a happening at the heart of the shopping centre give the general public an opportunity to find out more about the project and to celebrate the expansion and renovation with a glass of champagne.