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ALTAREA COGEDIM | REVEAL OF THE NEW CAP 3000
ST-LAURENT-DU-VAR - 04.11.2014
Reveal of Expansion & Renovation
— BACKGROUND —
Altarea Cogedim conducts a major expansion and renovation of the Cap 3000 shopping centre, one of France’s first, which opened in 1969.
— MISSION —
Altarea Cogedim wants to preview the project to the press and local public officials in advance of MAPIC, the retail property trade show to be held in two weeks’ time.
— CREATION —
The reveal, which includes public and private events, is held in several stages, including a press conference for some 50 journalists followed by a ceremony for 250 VIPs during which a model of the new design was unveiled. Measuring 3.5 metres long and hidden by a giant bubble during the speeches, the model underlines the scale of the Cap 300 renovation project. At the same time, a happening at the heart of the shopping centre give the general public an opportunity to find out more about the project and to celebrate the expansion and renovation with a glass of champagne.
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