Chamonix | February 2022
With the Blue Hour at the mythical Folie douce in Chamonix, Tetro and Le Coq Sportif have launched the first stage of their collaboration. The official supplier of French athletes has called on the agency to design the only fanzone of the Beijing Olympics. A glimpse of a sporty and friendly program that starts at the rooster crow and ends late in the evening!
- CREATIVE WORK PRESENTED -
ALL TOGETHER BEHIND THE OLYMPIC AND PARALYMPIC TEAM OF FRANCE TO THE RHYTHM OF THE BEIJING EVENTS
The challenge for TETRO, alongside the Le Coq Sportif teams, is to bring the Olympic energy to life in Chamonix, despite time difference and thousands of miles. A nod to the history of the mythical ski station that hosted the 1st Winter Olympics in 1924. Within the hotel, different spaces were designed to live and relive the great moments outside but also inside the establishment: theatrical lighting of the facade, giant indoor and outdoor screens with live broadcasting, a central stage with live interviews with Beijing, conviviality zones and even a pop-up store le Coq Sportif to equip yourself before going on the slopes! For 15 days, the completely refurbished spaces of the Folie Douce welcomed fans & supporters, athlete ambassadors and families, media, partners, institutions and the various sports clubs of Chamonix. A great success in a spirit of celebration, friendship and excellence!
To watch the movie, click here
LE COQ SPORTIF