PREMIÈRE VISION | FLOATING PARTICLE
Parc des Expositions Paris Villepinte / September 19th to 21st 2018
AN ARTISTIC WORK AT THE HEART OF THE PREMIÈRE VISION EXHIBITION
Première Vision, the international gathering place for innovators in textiles, seeks to renew its PV Perspectives space for the exhibition’s A/W 2019 edition.
TETRO was thus invited to dramatise this unique space to allow visitors to make the place their own, and to discover the exhibition from other perspectives. The agency offers Première Vision a kinetic installation by the artist Vincent Leroy, in a setting designed by DAVID BRETON, spotlighting the textiles and accessories that will define the coming season…
— CREATIVE BRIEF —
FLOATING PARTICLE is a suspended, kinetic structure in an irregular ovoid shape. On the one hand, it presents a smooth mirror, offering a single look, a new perspective on the upcoming season. On the other hand, its white framework of wood and aluminium calls to mind the roughness and structure of future collections.
The furnishings developed around the structure maintain the installation’s rough, monochrome appearance, and arrange the presentation of the season’s novelties into a hierarchy of five distinct families.
DAVID LE BRETON