25 October 2017 | LIEUSAINT
L’EXTENSION DE CARRÉ SÉNART, UNE RENAISSANCE CRÉATIVE
— CONTEXT —
Located in a rapidly growing and thriving district to the south of Paris, the Carré Sénart shopping centre is a major commercial success. Following several years of construction works, the centre recently opened an additional 30,000 sq.m of retail space. The transparent glass design by architect Jean-Paul Viguier is a symbol of the centre’s renewal and modernity.
— BRIEF —
UNIBAIL RODAMCO placeds its confidence in TETRO to organise the inaugural evening event for a new extension of the emblematic shopping centre. Putting the architecture’s modern, design-centred inspiration in the spotlight, it showcased the Carré Sénart as the leading shopping and leisure destination to the south of Paris.
— CREATION —
TETRO helps UNIBAIL RODAMCO to organise the inaugural evening. Our team decides to mark the creative revival of this retail space by organising a launch evening on 25 October inspired by the theme of light. As part of the reveal, TETRO turns the centre’s façade into a theatrical backdrop for a light show by Yves Caizergues, with a musical creation by Christophe Goutes.