LYON | 12 SEPTEMBER 2019
TETRO staged and produced the opening night of the hotel for Intercontinental and GRAND HOTEL-DIEU. The agency demonstrated its expertise in artistic programming, which takes iconic brands and places to a whole new level.
AN ARTISTIC JOURNEY
Welcomed by a guard of honour of staff members, guests discovered the renovated areas of the hotel on a tour composed of artistic capsules and explored the rooms to the musical soundtrack of a monumental video triptych installation.
AN ORIGINAL 360 IMMERSIVE CREATION UNDER THE GRAND DOME
The evening was marked by a major first: an immersive 360° sound and light show under the grand dome of the Grand Hôtel-Dieu on the first floor, at the beating heart of the building. The show combined the worlds of InterContinental and the Grand Hôtel-Dieu to create an uplifting journey through a dreamlike odyssey. A feat of technology, it required a system with more than 10 video projectors to cover the legendary and breath-taking 32-metre dome by Soufflot.
A GASTRONOMIC AND MUSICAL EVENING
After this creative immersion, guests were invited to enjoy a 5-star drinks buffet by the chef of the Epona restaurant and recorded their visit for posterity in a themed photo studio before attending a high-end cocktail party with music by jazz performers Elina Jones & Fred Brousse.