L'ORÉAL | SOUTH AFRICAN BEAUTY
PARIS-AFRIQUE DU SUD | 14.09.2016
— BACKGROUND —
L’Oréal is seeking to spotlight beauty in all its diversity by exhibiting photographs for its employees that illustrate its claim of “Beauty for All”. The cosmetics group wants to share this creativity not just with its workforce, but with visitors to its social media accounts as well.
— COMMISSION —
Following Africa, Brazil, Russia, Japan and India, L’Oréal enlists TETRO to conduct its sixth thematic photo exhibition, this time on the theme of South African beauty.
— CREATIVITY ON DISPLAY —
Our team and L’Oréal continue their tour of the world in photos with a look at South Africa. The exhibition highlighted a modern country that draws on its past, its cultural traditions and the exceptional variety of its landscapes.
Seven emerging talents in South African photography shared the beauty of their country:
I See A Different You, Justin Dingwall, Marguerite Oelofse, Neo Ntsoma, Ross Garrett, Sivan Miller and Steve Marais
I see a different you