Paris | 24 septembre 2021
Following a call launched by Altarea Commerce and SNCF Gares & Connexions, TETRO was entrusted with the design and production of the inaugural day celebrating the end of four years of work on France's second-largest TGV train station. TETRO imagined a day in several steps to bring together and celebrate the stakeholders of this ambitious renovation project.
- CREATIVE WORK PRESENTED -
The challenge was to stage the meeting between the worlds of SNCF Gares & Connexions, Altarea Commerce and the DNA of an historic French station.
For the identity of this celebration, TETRO called on the legacy of Vasarely - whose immense murals take pride of place in the main hall - by creating a custom identity with the talented Trafik studio to dress up the event’s communication media and public spaces in the train station.
The inauguration took place in several stages:
A press time in an exclusive place in the heart of the train station in a raw shell of 200 m2 that had to be fully equipped and furnished to convey the key messages of this renovation to the specialized and general press.
An institutional time with a spectacular inaugural gesture in the main hall to close the speeches of the management teams, the mayors of the Parisian districts and the Minister of Transport. This gesture, inspired by the piano, a key element of French train stations, featured pianist André Manoukian accompanied by dancers from choreographer Julien Gaillac. At the center, a monumental interactive piano designed with the artists of the Collectif Scale and adorned with the colors of Vasarely frescoes. This interactive artwork Hula Hoop was then made available to travelers for a few days to make the station resonate to the rhythm of music and movement! Students from the local Conservatory of Music were even invited to come and play for a few hours a day on this unique artwork.
Finally, to close the curtain on this inauguration, a convivial time brought together the residents and partners to thank the teams who worked on the project.
TETRO is very proud to have orchestrated this colorful inauguration of a future living space anchored in its history and its neighborhood.
SNCF GARES & CONNEXIONS
CREATION & PRODUCTION