Lyon | 2017
A SURVEY TO CELEBRATE 60 YEARS OF THE SERL GROUP'S PASSION FOR URBAN DESIGN
— CONTEXT —
For the SERL group, its 60th birthday is an opportunity to take stock of the years gone by and share its prospects for the future. 2017 marks a turning point as the group takes on a more modern dimension and seeks to raise its profile.
— REQUEST —
The SERL group would like support with its communications strategy and the action plan that it will be rolling out in 2017. The SERL group wants to showcase the 60 years it has spent overhauling the urban landscape by creating a strong identity for itself and a series of innovative events designed to increase its visibility.
— CONCEPT —
TETRO is structuring its communications initiatives around this anniversary year, rolling out a campaign featuring various highlights that the group has seen. To underpin all aspects of the 60th birthday communications campaign, TETRO creates a powerful identity to be applied to all of the communications of thr company, reflecting its dynamic nature, originality and expertise. TETRO is lso designing a digital communication campaign featuring a series of videos which demonstrate the extent of the services that the SERL group provides, as well as showcasing the men and women who form part of it and its partners. The SERL is also using the agency to organise an evening of entertainment next autumn to celebrate its 60th birthday – an evening all about fine eating and culture.