Place de la République in Lyon | 08/31> 09/09 2018
A GIANT BALL PIT FOR EXTENDING SUMMER VACATION
For the 2018 fall season, TETRO and brand advertising agency Les Gens et Vous are reimagining Lyon’s Place de la Rue de la République Grolée-Carnot with an entertaining, large-scale event for livening up the heart of the city. The aim is to create an unexpected urban environment that puts a strong, positive stamp on this fall season.
— CREATIVE BRIEF —
Harking back to summertime in the 1950s, the two agencies created a ball pit in the pool at the Place de la République as part of a unique, family-minded experience for extending summer holidays in the heart of the city. The unusual setting, featuring more than 90,000 balls plus beach umbrellas and deckchairs, conjures up dreams of summer vacation, while athletic competitions and emcees will be bringing central Lyon to life between August 31 and September 9 in a relaxing, playful atmosphere.
TETRO + LES GENS ET VOUS