Stade de France – Paris | 15-17 April 2016
— CONTEXT —
To unveil the Coca-Cola campaign to be rolled out at the EURO 2016 championship, Playgrnd and TETRO work together to develop an immersive concept that showcases the typical experience of a football fan attending the event. Coca-Cola gives brands and retailers an exclusive look at its upcoming campaign over a three-day period.
— CREATION —
Playgrnd and TETRO give attendees an inside look at just how it feels for a fan to be attending the EURO 2016, as a way of conveying the innovative and connected brand experiences that Coca-Cola planned for the UEFA Euro 2016™.
From the airport to the stadium, stopping in central Paris, the park, the supermarket, the flat and the Fan Zone along the way... We create an immersive, plugged-in visual design at the heart of the Stade de France, providing the opportunity to live the innovative Coca-Cola experience at life-size scale. TETRO is in charge of art direction as well as production of the staging elements for the entire campaign.
Playgrnd + TETRO
SCENOGRAPHIC DESIGN :
Thomas GOUX + Cyrille MONTAGNIER
©Raphaël CARRAND | TETRO