Institut Lyfe
Revealing a new era
To mark the inauguration of the Campus Gérard Pélisson, Institut Lyfe opens a new chapter in its history. To accompany this strategic turning point, TETRO envisions an inaugural experience that brings heritage, contemporary architecture, and student talent into dialogue — transforming an official ceremony into a collective, memorable moment.
Client brief
How can an institutional inauguration become an emotional experience capable of embodying the new Institut Lyfe's ambition?
Reveal a €25M campus as the symbol of a new international ambition, celebrate the institution's transformation, and bring together students, partners, chefs, companies, and institutions around a landmark event. The new site needed to become a marker of French excellence while placing students at the heart of the experience.
Our response
Envision an inauguration conceived as a gateway into a new era, where architecture becomes the setting for an immersive narrative.
Drawing inspiration from the world of châteaux and heraldry, TETRO creates a contemporary event identity deployed across the entire campus: flags, pull-up banners, scenography, and a graphic trail reveal the dialogue between heritage and modernity. The event casts students as the site's first ambassadors, transforming the campus into a living space where architecture, expertise, and hospitality meet.
As the culminating moment of the experience, a theatrical inaugural gesture symbolically unveils the new campus: the château's doors open onto a procession orchestrated by the students, inviting guests to discover the new spaces before extending the celebration with a cocktail reception, activations, and an augmented tour led by the project's key figures. More than an inauguration, TETRO envisions a collective narrative in which each sequence conveys Institut Lyfe's promise for the future.
TETRO
Laurie Diaz