Digital dream ✕ Westfield
Turn Les 4 Temps' Digital Dream into immersive architecture.
The challenge with this new version is to turn a simple display support into a true destination, capable of drawing in audiences and enhancing the site.
Client brief
How can a media installation become an immersive experience?
How can a destination be created within a shopping mall?
Our response
Moving beyond content broadcasting to embrace new formats — 3D, interactive and curved media — and create a fully immersive 360° experience.
Moving beyond content broadcasting to embrace new formats — 3D, interactive and curved media — and create a fully immersive 360° experience.
We transformed Digital Dream into an immersive architecture. Screens were no longer treated as isolated surfaces but integrated throughout the environment — façades, elevators and floors — creating one coherent spatial experience.
The project was structured around three key pillars:
Impact — monumental formats and 3D content designed to capture attention instantly.
Interaction — responsive floors and interactive devices that physically engage visitors.
Immersion — directional sound and spatial storytelling that envelop audiences within the experience.
The New Digital Dream in Numbers
246.5 sqm of convex and concave digital surfaces
A total resolution exceeding 37 megapixels
8 tonnes of custom-built LED screens
40% reduction in energy consumption
12 months of studies and development
4 months of overnight construction in a fully operational shopping centre, with no interruption to daily activity
8 companies and around 50 people involved in the project
TETRO
Videlio & TETRO