Gaïa ✕ Luke Jerram
Suspending the world through an artistic gesture
In the post-Covid period, Beaugrenelle sought to offer its visitors a moment of respite: a poetic and unifying experience capable of bringing people together and reintroducing emotion into everyday life.
Client Brief
How can a universal and emotionally resonant moment of attention be created within a saturated environment?
Our response
Putting everyone back into perspective.
We presented Gaia by Luke Jerram — a monumental suspended Earth, both precise and fragile, familiar and awe-inspiring. In its presence, the surrounding space disappears. Visitors look up. Time slows down.
Rather than creating a demonstrative scenography, we designed a restrained and carefully controlled environment: darkness, relative silence and distance. The artwork became the centre of gravity. The venue became an experience.
A simple gesture, yet a powerful one.
Revue de presse
'Gaïa by Luke Jerram, provides an intimate and surprising experience that awakens the consciences and senses of the visitors.' – Design Boom
Website: Luke Jerram
TETRO
Luke Jerram