TF1+ Advertising Upfront
When the stage comes to life.
In 2025, TF1+ hosted its annual Upfront at the Musée du Quai Branly, a strategic event bringing together more than 500 key market stakeholders, including advertisers, partners and media representatives.
Client brief
How can a stage become the reflection of a media brand in transformation?
Our response
Design a scenographic system where light, content and rhythm operate as one.
We conceived a scenography driven by light and rhythm, bringing a digital identity into the space. At the heart of the stage, a kinetic installation of illuminated pillars accompanied presentations and structured key moments throughout the event.
Controlled in real time and synchronized with the media content, the lighting became a visual score in its own right, extending the identity of TF1+ through lines, angles and contrasts.
Artistic direction & production
TETRO
Technical direction
TETRO
Creation
Collectif Scale
Original music
Omeyr
Photo credits
Fred Berthet