Brain Performance Mix ✕ The Absolut Company Creation
Transforming innovation into an immersive experience
For several years, The Absolut Company Creation has been exploring new forms of experiences at the intersection of electronic culture and innovation. In 2023, the brand unveiled Brain Performance Mix, a unique live performance controlled by thought alone.
Client brief
How can a technological innovation be transformed into a collective experience?
Enable a broad audience to understand, experience and engage with NextMind’s technology across a variety of event formats, from clubs to festivals.
Our response
Designing an open immersive capsule conceived as a luminous and attractive scenographic object.
A lightweight aluminium structure combined with modular elements, reflective surfaces, diffusing materials and technical fabrics captures and transforms light to create depth, movement and vibration.
Organised around a central core, the capsule structures both visitor flows and interactions. Light becomes a material in its own right, revealing volumes and enhancing the experience.
A modular, transportable and adaptable installation at the crossroads of artistic installation and performance space.
Website: Brain Performance Mix
Trafik + TETRO
TETRO
Laurie Diaz + Sarah Bastin