MEAUX - 20.10.2015
Immochan, the property subsidiary of the Auchan Group, wanted to celebrate the opening of its new Les Saisons de Meaux shopping centre.
Introduce and showcase the site as a place for shopping, services and events.
The agency creates a unique event concept based on the theme of the Tree, symbolising the architecture of the site’s central square. For the grand opening, Tetro asks Berlin studio WhiteVoid to design “The Twist” - a monumental high-tech tree, standing 11 metres high, that uses the central square of Les Saisons de Meaux to maximum advantage. The tree’s five tiers of coloured LED boughs move to the rhythm of a specially created sound design.
The opening day event is divided into three phases: the press conference, the BtoB opening with a thousand guests and an inaugural event for the public.
PRESS REVIEW : LUXE.TV