LYON | 2017
THE BOCUSE D'OR CELEBRATES ITS 30TH ANNIVERSARY
To celebrate 30 years of the Bocuse d’Or, GL Events asked TETRO to develop a communications initiative that could anchor the BOCUSE D'OR in a modern setting, while at the same time showcasing all the professionals who have played a part in the history of this internationally renowned competition.
The special 2017 edition is an opportunity to stage the competition in a slightly different way. The aim was to provide a modern take on it, place the emphasis on the men and women involved, celebrate the past and extol the values of excellence and festivity, while at the same time looking towards the future and new prospects.
TETRO wanted a new editorial dynamic to stage the 30th anniversary celebrations in a contemporary setting, extending their influence all over the world. The new identity to celebrate 30 YEARS of the BOCUSE D’OR – developed by TETRO – is based on the notion of expertise and culinary performance. The editorial line sets out to stage the Bocuse d’Or’s imagined elements such that it is easier for the various Bocuse communities to understand them. TETRO has created a mini web series featuring 7 exclusive meetings with 7 outstanding chefs from all over the world who want to share their own history of the Bocuse d’Or.
Teaser for a portrait series of chefs who have come to celebrate the 30th anniversary of the competition.