UNIBAIL-RODAMCO | GRAND RE-OPENING OF PARLY 2

— BACKGROUND —

Parly 2 -- the first shopping centre to open in France -- is given a complete rejuvenation in 2011. In renovating the mall, Saguez & Partners opts for a “60’s chic” interior design rooted in both the site’s history and its modernity.

— MISSION —

The goal of the event is to celebrate the renovation, highlight the top-of-the-line customer service options available to shoppers and change perceptions of the site.

CREATIVITY ON DISPLAY

Tetro showcased the mall’s new positioning with high-end scenic design and customer reception: dramatic lighting, a black and gold decor scheme, Pierre Cardin hostesses, a four-star buffet catered by Lenôtre. The Christmas decorations were unveiled during a light show.
Tetro marked the event with cultural programming that included jazz concerts and a circus parade.