FRANCE - APRIL 2015
— BACKGROUND —
Each year, Sushi Shop produces two limited-edition boxes. Taking its inspiration, as always, from regions that are making news, Sushi Shop chose to pay homage to the capital of the California Roll: Los Angeles.
— MISSION —
Following the success of the Brazil Box in 2014, Sushi Shop once again calls on Tetro to design and implement a multi-channel activation program over a two-month period, with the aim of boosting public relations, generating viral buzz and increasing sales.
— CREATION —
To design this new box, Tetro selects the talented artistic duo of Craig & Karl, known for their pop style that combines geometric shapes with thick dark lines and vibrant colours, to create a limited edition of the famous Sushi Shop box. Craig & Karl designs a visual identity inspired by archetypal images of California: sunshine, blue sky, palm trees and hyper-saturated colours. Tetro develops a complete range of spinoffs from the Craig & Karl design, including limited-edition Sushi Shop packaging, matching tote bags and window displays for retail outlets, plus a set of banners and motion design video content for digital media.
SEE THE L.A. BOX IN MOTION DESIGN
####Illustration Craig & Karl
####Motion Design Cyril CALGARO