21 NOVEMBER 2017 | METZ
— CONTEXT —
Property development company APSYS epens the new-generation Muse shopping centre, ideally located in central Metz.
— COMMISSION —
APSYS is keen to use this event to highlight its values and ambitions and to convey an original, festive and impactful message.
— CREATION —
To show its spaces to best advantage and to create a strong visual impact, the centre’s two main squares and their suspended artworks are lit.
TETRO agency organises an inauguration ceremony, which is brought to life by choreographic scores created by Élodie Bergerault and poetically performed by ten dancers from the Danaïade dance company. The MUSE shopping centre is unveiled throughout the evening, first to 1,500 VIPs invites by APSYS and then to 12,000 locals eager to experience this new-generation shopping centre.
The dance show and happenings performed by the Danaïade company infuses the inauguration with invigorating touches of poetry and underlined the creative dimension of the project.
©GWEN LE BRAS