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UNIBAIL-RODAMCO | GRAND RE-OPENING OF PARLY 2

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LE CHESNAY - 23 > 28.11.2011

A truly 60’s opening

BACKGROUND

Parly 2 -- the first shopping centre to open in France -- was given a complete rejuvenation in 2011. In renovating the mall, Saguez & Partners opted for a “60’s chic” interior design rooted in both the site’s history and its modernity.

MISSION

The goal of the event was to celebrate the renovation, highlight the top-of-the-line customer service options available to shoppers and change perceptions of the site.

CREATIVITY ON DISPLAY

Tetro showcased the mall’s new positioning with high-end scenic design and customer reception: dramatic lighting, a black and gold decor scheme, Pierre Cardin hostesses, a four-star buffet catered by Lenôtre. The Christmas decorations were unveiled during a light show.
Tetro marked the event with cultural programming that included jazz concerts and a circus parade.

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