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UNIBAIL-RODAMCO | GRAND OPENING OF TOISON D'OR

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DIJON - 30.10.2013 > 02.11.2013

The transformation of Toison d’Or

BACKGROUND

Unibail-Rodamco, Europe’s leading commercial property company, reiterated its confidence in Tetro by enlisting its services for the inauguration of Toison d’Or. The newly expanded shopping centre and recreational complex, boasting an additional 12,000 sq.m, is host to 70 new shops as part of a complete renovation.

MISSION

The Unibail-Rodamco Group was looking for a high-impact event that would spotlight and celebrate the transformation of the largest shopping center in Burgundy.

CREATIVITY ON DISPLAY

Tetro designed an event marked by international cultural programming. A unique identity campaign highlighted the mall’s renovation through arts initiatives integrated into the site. The exterior architecture was showcased in a light show designed by Yves Caizergues, while the mall’s interior was animated by a kinetic light show developed by Christopher Bauder / WhiteVoid. Meanwhile, a concert by Raphael Gualazzi added a poetic musical note to the evening’s events.

Credits

  • LIGHTING DESIGN

    Yves CAIZERGUES

  • ART INSTALLATION

    WhiteVoid Interactive Art & Design

  • JAZZ CONCERT

    Raphaël GUALAZZI

  • Production

    TETRO

  • Photography

    Andréa AUBERT

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