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UNIBAIL-RODAMCO | GRAND OPENING OF LA PART-DIEU

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LYON - 27.10.2011

A CHIC, OFFBEAT, DESIGN-CENTERED OPENING

BACKGROUND

Unibail-Rodamco wanted a Grand Opening event for its newly renovated Part-Dieu shopping centre.

MISSION

The brief was to highlight the mall’s new image by capitalizing on its architectural and commercial transformation. The event was to be unifying, festive, modern, light-filled, design-friendly and slightly offbeat.

CREATIVITY ON DISPLAY

Tetro showcased the “modern, chic, design-friendly and offbeat” profile for Part-Dieu with a series of events in a variety of contemporary disciplines (dance, the circus and fashion design). Over a three-day period, eight dancers and three musicians displayed moves choreographed by Régis Rasmus during surprise appearances in each wing of the mall. Their costumes, created by a young fashion designer, were inspired by the modern lines of Part-Dieu’s new interior design. For the opening event, Tetro put together a unique aquatic show in coordination with Saguez & Partners and Ghesa.

Credits

  • Choreography

    Régis Rasmus

  • AQUATIC SHOW

    Saguez & Partners + Ghesa

  • ARTS PROGRAMMING & PRODUCTION

    TETRO

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