LYON - 27.10.2011
A CHIC, OFFBEAT, DESIGN-CENTERED OPENING
Unibail-Rodamco wanted a Grand Opening event for its newly renovated Part-Dieu shopping centre.
The brief was to highlight the mall’s new image by capitalizing on its architectural and commercial transformation. The event was to be unifying, festive, modern, light-filled, design-friendly and slightly offbeat.
CREATIVITY ON DISPLAY
Tetro showcased the “modern, chic, design-friendly and offbeat” profile for Part-Dieu with a series of events in a variety of contemporary disciplines (dance, the circus and fashion design). Over a three-day period, eight dancers and three musicians displayed moves choreographed by Régis Rasmus during surprise appearances in each wing of the mall. Their costumes, created by a young fashion designer, were inspired by the modern lines of Part-Dieu’s new interior design. For the opening event, Tetro put together a unique aquatic show in coordination with Saguez & Partners and Ghesa.
Saguez & Partners + Ghesa
ARTS PROGRAMMING & PRODUCTION