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TF1 PUBLICITÉ | LAUNCH OF ONE DATA

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PARIS - 17.03.2015

LAUNCH OF ONE DATA

BACKGROUND

One Data, which was presented to TF1 Publicité advertisers and the press on 17 March 2015 in Paris, is a next-generation advertising service that combines the strength of television and traditional data with new data formats. TF1 Publicité called on Tetro to create a visual identity for the One Data brand, produce a video clip and handle organization and art direction duties for the launch party.

MISSION

Illustrate the innovative nature and comprehensive scope of One Data.

CREATIVITY ON DISPLAY

Tetro created a dynamic graphic identity that was applied across the various communications media and also appeared in the scenic design for the launch event. To provide a graphic representation of the principle behind One Data, which integrates data and lifestyles, experience and research, Tetro’s staff took their inspiration from the 1 in TF1 to create a dynamic and plugged-in connecting arrow. This graphic identity can also be seen in an energetic, pop-oriented motion design video and in the scenic design for the launch party.

THE ONE DATA MOTION DESIGN

Credits

  • ART DIRECTION

    Cyrille MONTAGNIER

  • Motion Design

    Julien NANTIEC

  • Photography

    © Raphaël CARRAND - TETRO

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