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SAMSUNG ELECTRONICS | MINI BURBLE PARIS

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PARIS - 04.10.2014

MINI BURBLE PARIS

BACKGROUND

For the 2014 Nuit Blanche festival in Paris, event partner Samsung Electronics France wanted to present a unique happening on the square in front of the Paris city hall, the starting point for the Nuit Blanche arts itinerary.

MISSION

Samsung Electronics was looking to present a unique artwork for the public that would generate media and viral buzz.

CREATIVITY ON DISPLAY

Tetro agreed to commission and produce an event that would use Samsung technology to create a monumental work of art.

The result was “Mini Burble Paris”, a huge, interactive light installation from the Umbrellium collective. Umbrellium includes architects, designers and creative technicians who specialize in producing participatory urban spectacles. More than 250,000 people viewed this enormous, flexible and responsive structure, standing 30 metres high and comprised of 300 balloons with multi-coloured LEDs. Offering an innovative, poetic and interactive play area, this aerial artwork gave viewers a chance to finger-paint the installation themselves, using Samsung Galaxy Tab S tablets as colour pads. Mini Burble is an example of playful technology that combines recreation and creativity.

Mini Burble's clippings : Fubiz, Chroniques from Paris

INTERVIEW WITH Usman HAQUE

THE MINI BURBLE PARIS VIDEO

Credits

  • ART INSTALLATION

    UMBRELLIUM

  • COMMISSIONING & PRODUCTION

    TETRO

  • PHOTOGRAPHY

    © Raphaël CARRAND - TETRO

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