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L'ORÉAL | DISCOVER SUB-SAHARAN AFRICA

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PARIS - April 2014

BACKGROUND

To illustrate its “Beauty for All” tagline, L’Oréal asked Tetro to program a series of photographic exhibitions during 2014-2015 to be displayed at its corporate headquarters and shared via social media.

CREATIVITY ON DISPLAY

Tetro selected a handful of talented young artists and asked them to share their unique vision of beauty. The first exhibition, held in April and May 2014, focused on Africa, its evolving image and aesthetic influence on the West. Titled “Discover Sub-Saharan Africa”, the show featured 14 photographs by three photographers and an African illustrator: Alexa Singer from South Africa, Namsa Leuba from Guinea, Kristin Lee-Moolman from South Africa and Olalekan Jeyifous from Nigeria.

Credits

Photography

  • Alexa SINGER
  • Namsa LEUBA
  • Kristin LEE-MOOLMAN

  • Illustration

    Olalekan JEYIFOUS

  • Curating

    TETRO

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