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L'ORÉAL | CHROMATIC BRAZIL

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PARIS - September 2014

Chromatic Brazil

BACKGROUND

Tetro renewed its partnership with L’Oréal for the second instalment of its “Beauty for All” series of exhibitions. Initially displayed at the L’Oréal Paris corporate office, this exhibition cycle travelled to each of the brand’s international head offices.

MISSION

After Africa, this second exhibition, “Chromatic Brazil”, was to explore a uniquely Brazilian vision of beauty.

CREATIVITY ON DISPLAY

The beauty of Brazil and its inhabitants lies in its mixing of cultures and diversity. Brazil’s new generation is writing a new chapter in the country’s history, driven by a resolutely contemporary vision of the world in which Brazil’s identity is compared with European and North American influences.
Tetro designed this exhibition as an overview of emerging artistic trends in Sao Paulo and Rio, and selected the work of six artists from among the most creative on Brazil’s growing arts scene: Fernando Mazza, Jorge Lepesteur, Paulo Fridman, Tiago Prisco, Bob Wolfenson and Fernando Schlaepfer.

Credits

Photography

  • Fernando Mazza
  • Jorge Lepesteur
  • Paulo Fridman
  • Tiago Prisco
  • Bob Wolfenson
  • Fernando Schlaepfer

Curating

TETRO

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