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KENZO PARFUMS | LE BAL ROUGE FLOWER BY KENZO

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PARIS | 21.06.2016

Le bal rouge

CONTEXT

Since 2001, KENZO PARFUMS has added an imaginative touch to leading cities with its stunning public street events.

BRIEF

Design and produce an elegant, original public event consistent with the brand’s positioning.

CREATION

TETRO chose 21 June, the date of France’s nationwide street music festival and the start of the summer season when poppies - the brand’s inspiration - are in full bloom to organise this latest KENZO PARFUMS event.

For the occasion, the agency imagined “LE BAL ROUGE FLOWER BY KENZO”: a musical, poetic and urban event, both fleeting and unexpected, which will take place night and day on place Dauphine in the heart of Paris.

SCENOGRAPHIC DESIGN

To add a touch of magic to this square on the Ile de la Cité, TETRO called on the services of PITAYA, a duo of talented artists working in object and lighting design, to create a fun, elegant and imaginative playground featuring no fewer than 600 poppies and thousands of red petals.

On place Dauphine, transformed into a visionary field of poppies and a majestic dance floor, the public is invited to experience a moment of pure emotion and joy by dancing to the sounds of six musical groups: DJ TinTinforall, Thomseeds, ARP, The Pirouettes, Gaspard Royant and Anoraak.

Credits

SCENOGRAPHIC DESIGN

PITAYA

PHOTOGRAPHY

©Raphaël CARRAND

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