LYON - 28.01.2015
A contemporary ballet celebrating the culinary arts
A gala dinner to close the Bocuse d’Or -- the biggest culinary competition in the world -- was held on 28 January 2015 at the Sucrière-Lyon cultural center, organized by GL Events for 1500 invited guests.
Design and produce the art direction for the gala dinner, with the aim of reinforcing the high-end positioning of the event while highlighting the talent of the winning chefs.
PROPOSED CREATIVE APPROACH
TETRO enveloped the guests in a fairy-tale world thanks to an elegant visual identity, a motion design and a setting that evoked the creative world of contemporary ballet.
We enlisted the talents of choreographer Dominique Hervieu, director of the Maison de la Danse de Lyon, to create a contemporary ballet celebrating the culinary arts. Each of the four dishes was introduced with a procession of thirty dancers and trampolinists performing in a black and silver setting. Tetro asked actress Zabou Breitman to serve as master of ceremonies for this evening event that combined a gala dinner with contemporary ballet.
Video of the 2015 Bocuse d’Or Gala dinner
Interview with Dominique Hervieu
A motion design devoted to Champagne
Maison de la Danse
© Andréa Aubert - Tetro
& SCENIC DESIGN