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GL EVENTS | 2015 BOCUSE D'OR GALA

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LYON - 28.01.2015

A contemporary ballet celebrating the culinary arts

BACKGROUND

A gala dinner to close the Bocuse d’Or -- the biggest culinary competition in the world -- was held on 28 January 2015 at the Sucrière-Lyon cultural center, organized by GL Events for 1500 invited guests.

MISSION

Design and produce the art direction for the gala dinner, with the aim of reinforcing the high-end positioning of the event while highlighting the talent of the winning chefs.

PROPOSED CREATIVE APPROACH

TETRO enveloped the guests in a fairy-tale world thanks to an elegant visual identity, a motion design and a setting that evoked the creative world of contemporary ballet.
We enlisted the talents of choreographer Dominique Hervieu, director of the Maison de la Danse de Lyon, to create a contemporary ballet celebrating the culinary arts. Each of the four dishes was introduced with a procession of thirty dancers and trampolinists performing in a black and silver setting. Tetro asked actress Zabou Breitman to serve as master of ceremonies for this evening event that combined a gala dinner with contemporary ballet.

Video of the 2015 Bocuse d’Or Gala dinner

Interview with Dominique Hervieu

A motion design devoted to Champagne

Credits

  • CHOREOGRAPHY

    Dominique Hervieu
    Maison de la Danse

  • ART DIRECTOR

    Cyrille Montagnier

  • PHOTOGRAPHY

    © Andréa Aubert - Tetro

  • ARTISTIC PROGRAMMING

    & SCENIC DESIGN

    Tetro

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