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COCA-COLA | COKE IN STORES

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Paris - Marseille | 15 June - 11 July 2016

BACKGROUND

A new collaboration between TETRO and the Playgrnd agency to create a portion of the Coca-Cola / EURO 2016 partnership campaign.

CAMPAIGN

Three strategic French transport hubs (Gare de Lyon, Gare St Charles and Orly Airport) hosted Coke In Store pop-up sites over the course of the EURO 2016 event. Combining retail sales and an array of entertaining diversions, the three shops offered a contemporary, plugged-in look at football that included juggling with Kinect, Photo Booth 2.0 and content distribution. TETRO was responsible for designing and producing the three stands.

Credits

AGENCY

Playgrnd + TETRO

DESIGN

Thomas GOUX

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