PARIS - 23.01.2013
Grand opening of the shop in Rue Saint-Honoré
To mark 60 years in business, Chloé opened its 50th shop worldwide at 253 Rue Saint-Honoré in the company’s birthplace, Paris. Spanning 475 sq.m on two levels, the retail site was designed in the style of an elegant mansion, with adjacent patio and terrace. The evening event was organized by 6UP London in partnership with Tetro, which contributed its expertise in lighting effects and digital animation.