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ALTAREA COGEDIM | REVEAL OF THE NEW CAP 3000

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ST-LAURENT-DU-VAR - 04.11.2014

Reveal of Expansion & Renovation

BACKGROUND

Altarea Cogedim conducted a major expansion and renovation of the Cap 3000 shopping centre, one of France’s first, which opened in 1969.

MISSION

Altarea Cogedim wanted to preview the project to the press and local public officials in advance of MAPIC, the retail property trade show to be held in two weeks’ time.

CREATIVITY ON DISPLAY

The reveal, which included public and private events, was held in several stages, including a press conference for some 50 journalists followed by a ceremony for 250 VIPs during which a model of the new design was unveiled. Measuring 3.5 metres long and hidden by a giant bubble during the speeches, the model underlined the scale of the Cap 300 renovation project. At the same time, a happening at the heart of the shopping centre gave the general public an opportunity to find out more about the project and to celebrate the expansion and renovation with a glass of champagne.

SHARE REALISATION

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