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ALTAREA-COGEDIM | PRESS CONFERENCE TO PRESENT THE NEW CAP 3000

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ST-LAURENT DU VAR | 23.09.2016

REVEAL OF THE NEW CAP 3000

BACKGROUND

Altarea-Cogedim has undertaken a major renovation of the Cap 3000 shopping centre, one of France’s first indoor malls, opened in 1969.

MISSION

Unveil the new shopping centre to the press and kick off an expansion project.

THE EVENT

After two years of construction, the Cap 3000, shopping centre has been entirely renovated, with a new design, facilities and digital services. Altarea-Cogedim tapped TETRO to organise a press conference to unveil the newly renovated Cap 3000.

TETRO conceived an identity for the event as well as the scenographic design for the reception area.

The event included several phases: a media breakfast, followed by a tour for reporters and a press conference with some 60 journalists and local institutions on hand.

SHARE REALISATION

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